NO SOAKED SOAP - the soap nest, when deployed forms large drainage slits that prevent water pooling and soap slippage. INDUSTRIAL STYLE - clean continuous contours and function oriented shapes create a modern design statement with a timeless style. LIFE TIME USE - made out of 100% 304 stainless steel will not rust, decolorate or peel-off because it has no coating or surface treatment. LOW CARBON FOOTPRINT - the uncoated stainless material, the rugged construction, the flat transport concept, and the minimalist packaging are designed to minimize the overall life cycle environmental impact. DIY - you become a craftsperson, easy to bend with your own hands and easy to install, makes it a quick home project with no maintenance long lasting use. Requires wall-mounting hardware. LASERNOX - this product is part of the Lasernox bathroom product family.