Take care for me
200gr of plastic far from the ocean

How do the ideas of a designer arise? What is in the beginning of things? Or in the words of Munari, how are objects born? The designer refers in reality, in the pieces that are missing in the great puzzle of the world. He realizes that something is missing and he invents it, composes it, improves it; always thoroughly. When observing his surroundings, small elements that are significant for him make sense, which are gradually forming a more critical eye. At the beginning of the designer, there is the look. The one that leads him to create innovative proposals and create real, durable and useful objects.

The initiative

The Weekly Design Challenge invites weekly design challenges for its Instagram followers to share alternatives to the challenges they propose. On this occasion, The Weekly Design Challenge in collaboration with Precious Plastics (a world community of designers, builders, entrepreneurs, etc., who work on solutions to the problem of plastic waste) invited to create proposals on the theme of recycling plastics. The designer knows materials as well as himself, he knows that plastic is one of the compounds that is recycled the least and that the little that is regenerated returns to its origin as garbage, in a short time; like an eternal return that cannot be left. Faced with such a challenge, the research was limited to: Create an object that was not waste.
Where does the sea begin? Where does it end? Where in any ocean or stomach will the plastic caps that bathers leave lying in the sand end up?
A designer sitting in front of the sea imagines a concept “200 gr. away from our ocean ”and he knows the answer. Then propose.

The product

Decorative figures of the species to which plastic causes irreparable damage to the oceans. Flora and fauna of the seas: turtles, sea lions, seals, birds. This is where the idea goes on paper, alternatives to the design of these small figures are proposed, physical models are created and refined in 3D design. By offering this product, the designer approaches his potential buyer in an implicit agreement, in which this new owner knows that this figure was created with plastic collected from our seas and he helped -from his possibilities- to remove it from there, producing an effect of truthfulness that is reinforced by the phrase "200gr of plastic far from the ocean".
By organically surviving all the elements (designer, work and buyer) a virtuous, sustainable circle is created, ready to be replicated and taken to thousands of people who agree with the product and with the ecosystem. In this example, the designer is, therefore, a generator of physical, bilateral and shared realities. And this product, the ideal unifier -esthetic-, for an awareness
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